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Bottled Water Industry: Putting Flavor In Takes The Boring Out--Explosive Growth Expected to Continue as Companies Like Water Sensationsandreg; Provide Critical H2O Add-ins The bottled water industry has recorded unprecedented growth during the past decade. Although adults are well-aware of the health benefits of drinking water, more than a third of them say they don’t drink it because they don’t like the taste, they think its just too boring, they prefer other beverages, or they simply forget. Future growth in the water market will depend upon flavor innovations that can “take the boring” out of water. The trend is a new beverage category of single serve, or as some call it “on the go,” flavor enhancers for water. (PRWEB Aug 31, 2006)
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